Objective

1. PROBLEM 1: Decrease Cash On Delivery orders
2. PROBLEM 2: Decrease order cancellation because of faulty payment mode
3. PROBLEM 3: Make payment offers more visible to users

Hypothesis

1. PROBLEM 1 can be attributed to the Delivery Details screen preselecting Cash on delivery as the payment mode for all the users which contributes to higher percentage of COD orders
2. PROBLEM 2 can be attributed to the fact that users were cancelling orders because they wanted to pay via online methods but missed that option
3. PROBLEM 3

Solution

• The system was modified to leverage user preference for a payment mode and the design made the payment mode selection apparent with the default payment mode preselected instead of COD. Solution to the PROBLEM 1 and 2 can be found in the screens below

Peppertap Checkout - Comparing Old vs New

• The offers were scattered across screens on the app. The solution collated all the payment options and made offer discovery an optional flow in the checkout process. Solution to the PROBLEM 3 can be found in the screens below.

  Peppertap Checkout - Offers Visbility

Result

10% reduction in cart abandonment.