I have been managing product development for startups from Netherlands, Singapore and Sweden in completely distributed teams.
Senior Product Manager
| Feb 2016 to Today
Spearheaded the forward logistics system (FL) and hyperlocal delivery service (HL). Owned checkout process in Peppertap (PT, e-Grocery).
- FL: Conceptualised suit of mobile & web products and processes for 1M/month orders
- FL: Launched in 30 cities, 1300 pin codes, covering 80% of e-commerce volume
- FL: Realtime operations visibility enabled in curbing the shipment lost rate to less than 0.1%
- HL: Scaled hyperlocal delivery service to 4k/month orders, peaked at 210/day orders, in 2 months with negligible tech investment
- PT: Improvement of UX in the checkout process and peppertap wallet
Senior User Experience Designer
| Apr 2015 to Nov 2015
Led the innovation powerhouse of Housing.com with an objective to create new products in the housing domain. Established a lean development process to churn new products quickly.
User Experience Lead
| May 2014 - Jan 2016
Inculcated design processes and thinking in this softbank (asia) seed funded startup. Redesigned the web and app platforms to increase the engagement metrics.
- APP: Significant improvement in percentage of users sharing from 5% o 24%.
- APP: Monthly retention of content creators rose from 27% to 50%
- APP: Content creation conversion improved from 32% to 52%
- WEB: Improved pages/session by 30% and reduced bounce rate by 30%
| July 2012 - May 2014
Designed key components in the online shopping processes including checkout, self serve portal, offers eco-system, information architecture and more which are still live.
Attention to Detail
New Product Development
User Generated Content